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PerformTech designed, developed, and delivered two customized one-day training courses on cross-cultural communications and working effectively with the media. The customized cross-cultural communications training course provided the staff members with specific knowledge and skills required to work effectively with individuals and groups from a variety of population segments. The training addressed topics such as: population characteristics and history, communication methods, accepted behaviors, etiquette and protocol, social structures, sensitivity issues, decision making practices, and common terminology. In addition, the training also addressed the following more general areas related to cross-cultural communications: definition and dimensions of diversity, managing diversity in the workplace, definition and elements of culture, culturally neutral communication, negotiating across cultures, and inter-cultural conflict resolution. PerformTech also developed a one-day customized training course on working effectively with the media. For each 1-day course, PerformTech developed the following materials: Instructor Guide, PowerPoint slides, Student Guide, and Job Aids. PerformTech also delivered the courses in New York and Georgia. The course received very high ratings and the participants are now better prepared to work with the various racial and ethnic groups that are present in the Test Site areas.
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In late 2003 and early 2004, the Census Bureau conducted the 2004 Census Test in Northwest
Queens, New York, and Southwest Georgia. The 2004 Census Test was an early trial of new
procedures for collecting data during the 2010 Census. The U.S. Census Bureau wanted to ensure
that the staff members who are interacting with the public in Northwest Queens, New York and
Southwest Georgia have the knowledge, understanding, and sensitivity to work effectively with
people from different racial, ethnic, and cultural backgrounds.